Velar Luxury Rentals – Redefining Premium Drives
How Cinematic Visuals, Precision Targeting & UX Revamp Boosted Conversions by 163%
Project Snapshot
- Client : Velar Luxury Rentals
- Service : Full Website Landing Page (Figma Design)
- Industry : Luxury Car Rentals, Dubai
- Launch Year : 2025
The Mission
Velar Luxury Rentals wasn’t just looking for another luxury rental website. They wanted digital extension of their high-touch service – one that screamed luxury but whispered trust. In an industry where first impressions decide conversions, Velar needed to make theirs unforgettable.
The Challenge
The luxury market moves fast, and so do its clients. The existing digital assets didn’t reflect the velocity or elegance Velar offers on the ground. We needed to create a page that would:
• Feel exclusive, but stay easy to use
• Emphasize speed of delivery and zero-deposit convenience
• Provide immediate confidence and credibility
• Turn curiosity into bookings – in one page
What We Did
We built the landing page from the ground up in Figma, using a conversion-first, emotion-forward design process. Here’s how:
Discovery & Positioning
• Understood Velar’s core value: experience first, transaction second
• Researched competitor luxury rental websites across Dubai and Europe
• Mapped key user personas: tourists, influencers, VIPs, event organizers
• Turn curiosity into bookings – in one page
Message Architecture
• Created the hero statement “Drive Luxury. Arrive in Style.” for brand recall
• Wrote microcopy that balanced elegance with urgency (e.g., “Book Now,” “Reserve Instantly,” “No Deposit Needed”)
• Structured copy around trust signals: full insurance, concierge access, white-glove service
Booking Flow Integration
• Designed a mini instant booking section
directly below the hero for zero-scroll conversions
• Added smart form elements: pickup/drop dates, location, car model, and optional requests
Car Catalog UI
• Designed cards to showcase cars like collectibles – bold, spec-heavy, and aspirational
• Added core info in a glance: pricing, engine, fuel type, features
• Prioritized vehicles with highest ROI: Audi A8 L, AMG G63, AMG GTC
Social Proof & Trust Design
• Placed 3 highly visual testimonials with names, professions, and ratings
• Highlighted Velar’s 5-star Google rating and 250+ VIP customers
• Created “Why Velar Luxe?” block to differentiate from typical car rental websites
VIP Business Expansion
• Added a secondary section for corporate accounts, event rentals, and chauffeur services
• Crafted sub-copy focused on executive reliability and brand perception
Visual Hierarchy & Aesthetic
• Kept the palette neutral and premium: black, white, deep gray with metallic accents
• Balanced high-gloss car visuals with spacious, breathable layouts
• Ensured mobile-first adaptability for fast conversions on the go
Discovery & Positioning
• Understood Velar’s core value: experience first, transaction second
• Researched competitor luxury rental websites across Dubai and Europe
• Mapped key user personas: tourists, influencers, VIPs, event organizers
• Turn curiosity into bookings – in one page
Message Architecture
• Created the hero statement “Drive Luxury. Arrive in Style.” for brand recall
• Wrote microcopy that balanced elegance with urgency (e.g., “Book Now,” “Reserve Instantly,” “No Deposit Needed”)
• Structured copy around trust signals: full insurance, concierge access, white-glove service
Booking Flow Integration
• Designed a mini instant booking section
directly below the hero for zero-scroll conversions
• Added smart form elements: pickup/drop dates, location, car model, and optional requests
Car Catalog UI
• Designed cards to showcase cars like collectibles – bold, spec-heavy, and aspirational
• Added core info in a glance: pricing, engine, fuel type, features
• Prioritized vehicles with highest ROI: Audi A8 L, AMG G63, AMG GTC
Social Proof & Trust Design
• Placed 3 highly visual testimonials with names, professions, and ratings
• Highlighted Velar’s 5-star Google rating and 250+ VIP customers
• Created “Why Velar Luxe?” block to differentiate from typical car rental websites
VIP Business Expansion
• Added a secondary section for corporate accounts, event rentals, and chauffeur services
• Crafted sub-copy focused on executive reliability and brand perception
Visual Hierarchy & Aesthetic
• Kept the palette neutral and premium: black, white, deep gray with metallic accents
• Balanced high-gloss car visuals with spacious, breathable layouts
• Ensured mobile-first adaptability for fast conversions on the go
The Solution
From the first scroll to the final form fill, the page flows like a luxury driving experience: seamless, smooth, and undeniably high-end.
We turned static text into tactile interaction. A single-page design now communicates everything – brand promise, car options, trust signals, social proof, booking prompts, and business solutions – in under 90 seconds.
Key Features Delivered
• Premium hero section with scroll repetition for brand retention
• Interactive booking interface for fast action
• Car feature modules with price, specs, and CTA
• Social proof with testimonials and trust badges
• VIP service breakdown for corporate/event/wedding bookings
• Fully responsive design with mobile UX priority
• Designed entirely in Figma, ready for dev handoff or Webflow build
Words from the Client
You didn’t just make us look premium. You made it feel like a brand experience. Every line, every layout speaks to the kind of service we deliver in real life.
Car Catalog UI
Velar Team
Let’s Create a Digital Experience That Feels Like a Supercar.
We help bold brands deliver unforgettable online journeys – and make sure their customers never hit the brakes.