42% More Security Assessment Requests
We redesigned Secure Shield’s landing page to make the offer clear, surface proof, and drive action with a visible audit request CTA.
Project Overview
Secure Shield delivers AI-assisted protection with real-time monitoring. They needed a page buyers trust and a flow that turns visits into qualified requests.
what we delivered
We designed a landing page built for credibility, showcasing proof, clear CTAs, and defined value at a glance. This helped Secure Shield turn traffic into qualified audit requests.
The challenge
The old page created friction.
Risk was prominent, while value was hidden.
The proof was scattered, making it difficult to notice the logos and testimonial.
CTAs blended into the layout.
The breach cost calculator was missing context and did not provide a clear next step.
Our Approach
We redesigned the landing page to put clarity and credibility first:
Put proof up front. Moved logos and a testimonial near the top.
Improved the calculator. Added helper text and paired results with the audit request CTA.
Built a clear CTA hierarchy. Primary and secondary buttons repeat at key points.
Lightened and simplified the UI for faster scanning.
Clarified the value story in plain language.
the transformation
Before
The old design calculator showed a breach estimate with little context. The red cost display created unnecessary fear without context, and there was no added reassurance or next step, leaving risk-sensitive buyers uncertain.
After
The redesign makes the tool easier to trust. The breach cost, once shown in alarming red, is now displayed in blue—signaling credibility instead of fear. Paired with helper text and a bold reassurance CTA, the calculator now helps drive more security assessment requests.
Key Results & Impact
42%
more security assessment requests in 45 days.
28%
higher click-through on the audit request CTA.
21%
lower bounce rate from paid and organic traffic.
“Creativz really helps us to clearly communicate our value to our customer. We’re receiving more audit requests from the right buyers, and the new landing page is now seen as more reliable. Highly recommended.”
Secure Shield
Owner
Let’s Build a Website That Earns Trust.
We helped Advanced Cybersecurity turn visitors into customers with a page designed for action. We can do the same for you.
