32% More Recurring Plan Sign-Ups
We redesigned MaidBright’s landing page to frame cleaning service as a lifestyle benefit, not just a one-time service. The new design makes recurring plans visible, simple and easy to choose from.
Project Overview
MaidBright offered reliable home cleaning services, but their old landing page wasn’t driving recurring bookings. Messaging focused on chores instead of benefits, and families didn’t see the value of long-term cleaning plans.
what we delivered
We designed a landing page that put recurring plans front and center, highlighted lifestyle benefits, and added trust-building elements like testimonials and guarantees. The new design reframes cleaning as a benefit (stress-free living) rather than a chore.
The Challenge
The old page held MaidBright back:
Flat Messaging
phrases like “dusty shelves” or “cluttered kitchens” didn’t connect emotionally.
Hidden Recurring Plan
customers mostly booked one-time cleanings because ongoing plans weren’t visible.
Weak Lifestyle Appeal
cleaning was shown as a service, not a way to reduce stress or free up time.
Our Approach
We rebuilt MaidBright’s landing page to emphasise outcomes, not chores:
1. Benefits First
We reframed the copy to highlight peace of mind, free time, and spotless spaces.
2. Recurring Plans Front and Center
We made recurring cleaning options a core focus, supported by simple CTAs.
3. Trust That Reassures
added testimonials, satisfaction guarantees and bright visuals to encourage commitment.
Before
The initial design displayed recurring plans as plain discount cards with repeated imagery. There was no clear distinction between options, and users couldn’t quickly understand the value of each plan at a glance.
After
The redesigned section introduces unique visuals and clear labels like “Most Popular” and “Best for busy families.” Each plan is visually distinct, with highlighted pricing and benefits that make recurring options easy to compare.
Key Results & Impact
32%
more recurring plan sign-ups
20%
lower bounce rata
“Our old site didn’t show the value of recurring plans. Creativz redesigned our landing page, and they made sure that the benefits were clear. We saw more sign-ups within weeks!”
MaidBright Cleaning CO
Owner
Let’s Build a Website That Earns Trust.
We helped MaidBright Cleaning Co. turn visitors into recurring clients with a page designed for outcomes. We can do the same for you.
