28% More Bookings With a Conversion-Driven Landing Page
We redesigned AirGuard’s landing page to remove confusion, showcase real value, and make booking effortless, turning undecided visitors into scheduled service calls.
Project Overview
AirGuard is a trusted HVAC provider serving both residential and commercial customers. While demand was steady, their old website struggled to convert interest into bookings. With multiple services scattered across the page and no clear path to action, customers often abandoned the site before scheduling.
What we delivered
We built a streamlined HVAC landing page with clear service categories, upfront benefits, and a bold “Schedule an Estimate” CTA. The new design highlighted AirGuard’s certifications, energy-saving solutions, and flexible payment options, making it easy for customers to trust and book.
The Challenge
AirGuard’s landing page failed to connect with customers:
Generic Messaging
service descriptions read like any other HVAC company, failing to explain why AirGuard was different.
No Clear Benefits
savings, reliability, and certified technicians weren’t emphasized, so buyers didn’t see the value.
Weak Trust Signals
no visible proof of credentials or guarantees, leaving the site feeling risky to use
Our Approach
We rebuilt the landing page around clarity and credibility:
Spoke to Customer Pain Points
showed how AirGurd solved frustrations like rising energy bills and unreliable comfort.
Benefits Front and Center
New “Why Choose AirGuard?” section that highlighted energy savings, licensed technicians, and flexible payment plans.
Trust that Converts
We added recognizable brand logos, financing options, a satisfaction guarantee, and real customer testimonials, building instant credibility.
Smart Lead Capture
Instead of pushing “Book Now,” we designed a cost estimator tool. This gave visitors a low-barrier way to engage and generated qualified leads.
Before
The initial “Why Choose AirGuard” section relied on plain text with broad, generic wording. The benefits weren’t differentiated, and the CTA blended into the layout.
After
We restructured the section with stronger visual hierarchy and supporting imagery. Each benefit card now features sharper copy with clear proof points, making the value easier to understand at a glance.
Key Results & Impact
28%
increase in overall bookings
22%
more leads from the cost estimator tool
15%
lift in maintenance plan sign-ups, creating recurring revenue.
“We used to lose customers because our site wasn’t clear. Now it explains our services better, and we’re getting more quotes.”
AirGuard HVAC
Owner
Let’s Build a Website That Earns Trust.
We helped AirGuards HVAC turn visitors into customers with a page designed for action. We can do the same for you.
