The B2B Revenue Health Diagnostic

Discover the hidden gaps costing you $100K-$500K in annual revenue

Assessment Progress
Question 1 of 10
Can you accurately forecast your revenue 90 days out?
No, revenue is completely unpredictable month-to-month
I have a rough idea, but it's often wrong by 30%+
Somewhat predictable, usually within ±20%
Pretty accurate, usually within ±10%
Extremely predictable, within ±5% consistently
How long does it take from first contact to closed deal?
90+ days (or I don't even know)
60-90 days
30-60 days
14-30 days
Under 14 days
Do you know your exact cost to acquire a customer?
No idea whatsoever
Rough guess, not tracking it properly
I track it but don't optimize it
I know it and actively work to reduce it
Dialed in, constantly optimized, hitting targets
Can you tell me which marketing channel gives you the best ROI?
I have no idea, just trying everything
I think I know, but no real data
I track some channels but not comprehensively
I know my top 3 channels and their exact ROI
Every dollar is tracked, attributed, and optimized
How quickly do you respond to inbound leads?
Within 24-48 hours (or longer)
Within 4-8 hours
Within 1-2 hours
Within 15-30 minutes
Instantly (automated + human)
What percentage of your sales team hits quota consistently?
Less than 30% (broken system)
30-50% (inconsistent)
50-70% (average)
70-85% (solid)
85%+ (dialed in)
Are you actively working to increase customer lifetime value?
No, I just focus on getting new customers
I know I should, but don't have a plan
We have some upsell/cross-sell efforts
We actively optimize LTV with data-driven strategies
LTV optimization is core to our business model
If you took a 2-week vacation tomorrow, what would happen to sales?
Everything would fall apart (I'm the bottleneck)
Sales would drop significantly
Some impact, but systems would keep running
Minimal impact, team has it covered
Zero impact, fully automated and delegated
Do you know exactly why prospects choose you over competitors?
No clear idea, we just hope they like us
We think we know, but it's mostly guesswork
We've asked clients, have some insights
We've systematically analyzed win/loss data
Crystal clear positioning, tested and proven
How much time do you spend on strategic growth vs daily firefighting?
90%+ firefighting, zero strategy time
70% firefighting, 30% strategy
50/50 split
30% firefighting, 70% strategy
90%+ strategic, systems handle operations
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CALCULATING...

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