36% More Project Inquiries from Procurement Teams
We redesigned Caliber Engineers’ landing page to show hard proof, such as project stats, safety and on-time badges, and clear CTAs, so that procurement teams could make decisions with confidence.
Project Overview
Caliber Engineers builds durable roads and infrastructure for public and private clients. Their old landing page, however, lacked the authority procurement teams look for: missing hard proof of performance, credibility markers, and clear calls to action.
The challenge
We redesigned their page to showcase project results, reinforce trust with badges and data, and guide decision-makers to submit proposals confidently.
The challenge
The old page failed to convince decision-makers:
Generic visuals with little data behind them.
No strong CTAs to guide procurement requests.
Weak credibility, safety and delivery performance wasn’t clear.
our approach
We redesigned the landing page to put clarity and credibility first:
Project Proof First
surfaced project stats and delivery details so buyers saw evidence at a glance.
Credibility Badges
highlighted safety record and on-time delivery icons to build trust.
Stronger CTAs
placed “Request a Proposal” prominently where buyers make decisions.
Cleaner Layout
lightened the design and improved readability across project cards.
Visual Showcase
Before
The old design relied on plain project cards that looked generic and uninspiring. With little visual hierarchy and a small, easy-to-miss CTA, buyers had little reason to engage.
After
The redesign introduces a bold hero image and a refined card layout that makes each project stand out. Stronger contrast and clearer hierarchy build credibility at a glance, while the enlarged CTA gives buyers a clear next step.
Key Results & Impact
36%
more proposal requests from procurement teams within 60 days.
29%
more project detail views from decision-makers scanning capability.
18%
lower bounce rate from procurement traffic.
“Creativz made our landing page easy to understand for our customers. They have fixed what is lacking on our page. Creativz really made sure our page would feel like us. We can really observe the increase in proposal requests after that.”
Caliber Engineer
Owner
Let’s Build a Website That Wins Bids.
We helped Caliber Engineers Ltd. turn visitors into customers with a page designed for action. We can do the same for you.
