63% More Sales With Flavor-First Design
We redesigned Frozen Joy’s landing page to highlight flavor, lifestyle, and ease of purchase—turning curiosity into consistent sales.
Project Overview
Frozen Joy creates premium flavored ice cubes that keep drinks cold without dilution, adding flavor and fun to every occasion. They needed a landing page that showcased their product’s unique appeal and made buying simple.
What We delivered
We built a flavor-first landing page that elevated Frozen Joy beyond ‘just ice cubes.’ Bold visuals, lifestyle-driven storytelling, and a streamlined checkout turned casual browsing into consistent sales.
The Challenge
Plain Visuals
looked like ordinary ice cubes, failing to show unique appeal.
Weak Product Story
visitors couldn’t see why Frozen Joy was different or worth paying for.
Clunky E-commerce Flow
too many clicks stood between curiosity and purchase.
our approach
We built a landing page that made every visitor crave a taste.
Product Storytelling
positioned cubes as lifestyle enhancers, not frozen water.
Flavor-First Design
Highlighted bold colors, fresh ingredients, and variety.
Streamlined Checkout
reduced friction, making buying a one-click process.
Lifestyle Appeal
framed cubes around cocktails, cafés, and parties to spark imagination.
The Transformation
Before
The initial design had the product shown as plain ice cubes, with no flavor cues or story to make it appealing. The design felt cold and generic, leaving no reason for customers to become excited.
After
In the redesign, we swapped generic ice images for vibrant, flavor-packed visuals that tell a story at a glance. That single change turned Frozen Joy from ordinary cubes into something crave-worthy, making the offer irresistible and ready to sell.
Key Results & Impact
increase in add-to-cart rate within 60 days
Customers immediately understood product value at first glance
Stronger brand presence drove repeat sales and partnerships
“Our product finally looked as good on the internet as it does in real life. Creativz really built a landing page that helped us sell more and gave us a brand presence that we are proud to show off.”
Frozen Joy
Owner
Let’s Build a Website That Sells.
We helped Frozen Joy turn a unique product into a sales engine. We can do the same for you.
